Advantage One Rebrand

I was in charge of designing the logo, new look and brand of Advantage One Credit Union. I designed the logo to be fresh, modern and stylish, yet still contain elements of their old logo. It was important for them to keep elements of their past, as they had a presence in the community for over 64 years.  They wanted a look that would appeal to all generations of memberships.

The new logo mark features a large "A" with an embedded star – an element from the original logo. The color palette is very similar to their former corporate colors, but richer, bolder and more modern. The new corporate colors are olive green and navy blue.