Advantage Checking

For the Advantage Checking project, I led the visual design direction for a high-yield checking account positioned as a premium yet approachable everyday product. The goal was to highlight key benefits such as high interest earnings, no monthly fees, and no minimum balance while keeping the experience clear and member-friendly. Using strong typography, modular layouts, and simple iconography, I created a visual system that made features easy to scan and understand while reinforcing transparency, convenience, and modern banking functionality.